Tuesday, 5 November 2013

Mini UK - Not Normal

An invitation to take a brand new MINI Cooper Paceman on a UK road-trip during half-term is a bit of a no-brainer. But this particular offer came with a twist… and something of a brain-teaser!

Because MINI didn't simply want any old road trip. Oh no. They wanted something different; something unusual; something, specifically, NOT NORMAL to tie in with their current campaign. 

Ok, I thought. I can do not normal. And my first idea would've been a cracker. Take the MINI on the water! Not any old water - the Wash, specifically - and from Hunstanton to Skegness on this…

But the ferry wasn't running. No problem. We'd think of something. Wouldn't we? Something 'not normal'? Actually, it was proving surprisingly tricky but Charlie came up with what I thought would be a great idea - to drive the MINI under the world-famous Ribblehead viaduct in Yorkshire. 

The only problem is you can't get near it in a MINI… and the car wouldn't fit on the train. So, it was back to the drawing board. Hang on a minute though… how about a photo opportunity with a tank? Yes, a TANK (as in, serious piece of military hardware rather than thing for keeping fish in). We know a place where you sometimes find tanks on the road. But in spite of waiting, the tanks weren't playing…

To be honest, at this point we were scratching our heads a little. Was there nothing we could do with our mini, was there nowhere we could of that was 'not normal'?

Then, on the way home, inspiration struck. Of course! There was somewhere we could go, something we could see, some fantastic photo opportunity that no-one, surely, would be able to better?

Yes. We went to Tracey Island: 5…4…3…2…1...

Thunderbirds - and MINIs - are GO!

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