Monday, 25 November 2013

Lewis Hamilton does the School Run...

I always said that the daily race to get the kids out of the house and to school on-time would test the skills of the best, so when insurers Allianz invited former Formula One™World Champion racing driver Lewis Hamilton to give it a go I was more than a little intrigued.

The partnership between the MERCEDES AMG PETRONAS Formula One™ Team and Allianz Insurance dates from 2010 and concentrates on car safety (they explicitly choose to position their branding not on the car, but on key safety devices like seat belts, race overalls and the Head and Neck Device (HANS) instead). In addition, team members, including drivers, provide exclusive F1 insights as well as their personal safe driving advice through the Allianz Drive Safely website and communications programme.

So with Lauren and Jessica ready and waiting, Lewis got a taste of ‘school run stress’. The journey was captured on video and throughout the two excited primary schoolgirls make it as authentic as possible, quizzing Lewis on a wide array of topics and even at one point breaking into a song they wrote especially for him!

And it was raining.

Talk about distracting…

4 comments:

  1. Love it... Do you reckon he'd do a repeat in downtown Moscow?

    ReplyDelete
  2. I don't see why not PM… after all, the F1 season's finished now. And I'm sure it'd be nothing less than a challenge!

    ReplyDelete
  3. Slightly ironic that the way the seatbelt is worn by the girl sitting behind Lewis is likely to cause her more injury, not to mention the lack of child locks on the off side doors. Would have expected better from a company promoting 'safety'

    ReplyDelete
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