Thursday, 21 December 2017

You've got mail!

Ok, so. If you haven't yet posted this year's Christmas Cards you might well be too late. You're definitely too late if you want them to get to Austria, Denmark, Iceland and the Netherlands. As well as Norway, Portugal, Slovakia, Spain, Switzerland, Canada, Finland, Sweden, and the US of A. Oh, and let's not forget the Czech Republic, Germany, Italy, Poland, Greece, Turkey, Australia, and New Zealand. In fact, the list goes on. In fact, why bother? I mean, why bother with the bother of a physical card, in a paper envelope adorned with a rather costly stamp and posted in an overfull letter box to be collected and sorted and delivered by overworked and harassed postal workers?

Why not, in fact, take the stress (and cost) out of the equation entirely and try sending an e-card instead. We have. And not any old e-card, either. But one from Paperless Post, a company that designs customisable online and printed stationery, designed to show that communication can be personal and well-designed regardless of the medium.

Paperless Post has partnered with several world-famous designers and lifestyle brands, including Kate Spade, Oscar de la Renta, Jonathan Adler, and Rifle Paper Co., and has delivered over 85 million cards to date. Oh, make that 85 million and 70. Because I've just sent a batch of personalised, animated (but tastefully, and professionally - if an email can recreate the actions of receiving an envelope and opening a card, this does) Christmas cards to a whole stack of people all over the world, instantly, and by the simple expedient of adding their email address to a mailing list.

Ok, so I did spend a bit of time browsing the many attractive designs (disclaimer: I was given funds to do this!) and uploaded some picture of the children. Oh, and creating a personal message on the inside of the card, too. Oh, and adding a personal note to the emails of several friends or family members to whom I wanted to say a little more than merely 'Merry Christmas'. Oh, and setting up a quick-and-easy acknowledgement for said friends and family to use in order to notify us of the card's safe delivery, too.

In short, you can do just about anything you can do with a paper card - more, even. And all without the hassle (and expense) of posting.

Maybe you've already sent your (physical) cards this year? Never mind. There's always next year. Or there's always that New Year party you're planning. Just think - personalised e-invitations AND a quick-and-easy way to keep tabs on who is coming. Or there's someone's birthday. Or Bar Mitzvah. Or... well, there are cards for just about every occasion you can think of.

So from now on, it's Paperless all the way for us.

Just think of the tree!







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