A couple of days ago I was approached and asked if I'd like to write a post and host this video. Even without watching the video, I agreed. I'm aware of the campaign and support it wholeheartedly. Indeed, I'm glad of the chance to help spread the word.
But I was a little unsure what to write. Other posts I'd seen followed the 'Because I'm a Girl' theme and I clearly can't compete with that. But I'm a dad of two daughters and - as I've written before - nothing in my life has made me appreciate so keenly the position of girls and women in society, the dangers faced, the hardships endured and the ignorance and evil that has to be overcome.
Having now seen the video, I think it speaks, powerfully, for itself. I hope it isn't regarded as being something of a cop out to allow it to do just that. Please watch it. Please share it. The campaign - by Plan UK - launches today with this short film made by Marmalade Film & Media.
125 million girls and women the world over are living with the consequences of being cut. Plan’s Because I am a Girl campaign has so far reached 58 million girls worldwide and its projects in Africa and Asia have proved that knowledge of the harmful impact of Female Genital Mutilation as well as an understanding how it is linked to discrimination against women and girls can help to end it.
And we can help too.