What's it really like? Well if you really want to know I suppose you could read this blog. All (or the majority) of the 800-odd posts are about or inspired by just that.
Or if you haven't the time for that you could read an article I was asked to write for Vodafone's Your Better Business magazine, called Breaking the Stigma. There's even a small prize for the first person to spot the witty reference to the title they gave me.