Not long now, apparently. Should have some news by the weekend, they're telling me.
If 'news about what?' is your immediate reaction you probably won't want to read on. Because the rest of the world, it seems, is gearing up for the impending royal birth and Pampers is joining the fun by encouraging us to celebrate by sharing our good wishes and support via Twitter (using the hashtag #babyblanket) and at http://www.pampers.co.uk/babyblanket over the next two weeks.
When the messages are uploaded Pampers will be knitting into a baby blanket for the new parents, and in the process hoping to create the world’s largest baby blanket composed of best wishes. And for every message sent to the blanket, Pampers will be donating a nappy to family support charity Home-Start UK (aiming to reach a quarter of a million nappies).
You can keep up to date with how Pampers is getting on with their record-breaking attempt by viewing a live stream at http://www.pampers.co.uk/babyblanket. The blanket will also be being knitted live at Westfield Shopping Centre (Shepherd’s Bush) between 18 - 21 July, and then will be unveiled later this month at a location to-be-confirmed! Once the blanket has been completed, Pampers will be donating framed sections of the blanket to a number of children’s hospitals across the UK.